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"MERCHANDISING IN AMERICA 1930s to 1950s: EPHEMERAL PUBLICATIONS RELATING TO THE GREETING CARD, STATIONERY & PRINTING BUSINESSES" is our latest catalog list of quirky periodicals and booklets...just 15 items that open a window onto the retailers' constant conundrum: how to get the public to BUY!

For example, suggestions advanced in an article in the 1950 edition of The Modern Card Shop "Can Music Sell Greeting Cards?" include Muzak as an aid to sales; ("Each [Muzak] franchise has its own studios and operators for sending out the programs to local subscribers over leased, wide-range telephone lines" etc.) These uncommon trade publications provide an invaluable research resource, with a wealth of striking graphic material.
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